GoTo Foods | Auntie Anne’s

Art Director

Fall 2024 - Present

• Lead end‑to‑end art direction for national LTOs, market tests, and evergreen campaigns, directing 20+ photo shoots, 6 video productions, and producing 200+ cross‑channel assets per campaign across paid media, digital, CE, LSM, and print.

• Drive high‑impact 360 creative platforms that bridge packaging, digital ecosystems, and earned‑media culture, ensuring cohesive storytelling across every touchpoint.

• Partner with Culinary and Brand teams to translate menu innovation into compelling creative platforms that drive trial, awareness, and cultural relevance.

• Manage and mentor a multidisciplinary team of four freelancers, providing creative direction, workflow structure, and quality control across all deliverables.

• Expanded and formalized Auntie Anne’s brand guidelines and applied GoTo Foods’ brand framework, messaging architecture, and design system to strengthen consistency and accelerate execution across GTM partners.

• Modernized creative operations by adopting AI‑assisted visual development and 3D concepting, cutting ideation‑to‑pitch cycles in half while maintaining high‑craft standards across TV, digital, packaging, and experiential channels.

GoTo Foods | Moe’s Southwest Grill

Graphic Designer

Summer 2023 - Fall 2024

• Developed concepts with the art director and then create the applicable assets such as banners, displays, videos and animations across Moe’s website, social media platforms and Next Gen App.

• Collaborated with cross-functional teams, including marketing, digital and social, to align the Moe’s brand with the creative messaging to facilitate authentic interactions with customers (e.g., producing Moe’s auto journey emails to increase customer engagement; motion graphics and animation for paid social campaigns). 

• Executed strategic tentpole projects to ensure the brand participated in cultural moments, such as National Burrito Day and National Queso Day. These efforts resulted in the highest digital engagement the company has measured to date.

• Strong emphasis on ensuring the creative process simultaneously results in fresh and innovative assets that also maintain a consistent brand proposition.

Gooneybird Design

Junior Designer

Fall 2022 - Summer 2023

• Designed brand‑forward digital and print assets for clients across hospitality, athletics, and consumer goods.

• Redesigned websites using Adobe XD and WordPress to improve UI/UX and increase customer engagement.

• Developed social content and marketing collateral aligned to each client’s brand identity and business objectives.

• Conducted research and collaborated with Sawyer Media Group to understand client positioning and drive strategic creative solutions.