Love At First Sight | Auntie Anne’s

Overview
This campaign leans into holiday rom coms tropes, but with an Auntie Anne’s twist. “Love at First Sip” reimagines Sparkleberry Spritz as the cinematic catalyst. One magical meet cute turns petty pretzel drama into a snowfall of unexpected romance. It’s enemies-to-lovers. It’s sparkle-fueled destiny. It’s carbonated fate in the form of a glittery beverage.

Idea “Love At First Sip”
Sparkleberry Spritz isn’t just a drink, it’s your moment to shine. Bursting with bold blueberry flavor and shimmering with holiday glam, it’s the ultimate sip made to shine in your hand and on your feed.

PR Extension
To promote our limited-time Sparkleberry Lemonade, a shimmering blueberry lemonade with a hint of edible glitter, we opted for a campaign as over-the-top as the drink itself. That’s how Sparkleberry Smittens were born! The over-engineered and oversized tri-mitt is designed for love and lemonade. Only available while supplies last!

After our infomercial dropped, we leveled it up with a custom call message that directed people to our website to order our highly coveted Smittens and receive a promo code for a FREE Together Tether couples scarf.

Call today because just like true love, supplies are limited. We launched our merch and sent out email reminders to continue the campaign with our infomercial copy and tone throughout the entire campaign.