Auntie Anne’s x Gabby’s Dollhouse

Campaign Overview & Strategy
Auntie Anne’s launched Gabby’s Dollhouse “Purr-fect Pairings”, a limited-time, co-branded kids meal platform designed to drive traffic, increase attachment, and unlock a new family occasion for the brand. 

This campaign leverages the global popularity of Gabby’s Dollhouse, a top kids franchise with massive reach across Netflix and YouTube, to create a fun, immersive, and collectible experience that resonates with both kids and parents.